In 2009, Taylor Swift's acceptance speech for Best Female Video at the MTV Video Music Awards was interrupted by Kanye West, who claimed Beyoncé deserved the award. This event marked a turning point in Swift's career and solidified her as a pop culture victim. It also set the stage for West's transformation into a pop culture villain. Despite winning numerous awards since then, Swift's encounter with West continues to be a defining moment in her career. She referenced the incident in her documentary, highlighting its impact on her.