Carly Pearce, Kane Brown, Kelsea Ballerini, Jelly Roll, and more will be performing at the inaugural People's Choice Country Awards. Other performers include Blake Shelton, Dan + Shay, HARDY, Wynonna Judd, Little Big Town, and Toby Keith. Toby Keith will be honored with the Country Icon Award, while Wynonna Judd will receive the Country Champion Award. The two-hour live broadcast will be produced by Den of Thieves and will air on NBC and Peacock on September 28th at 8 p.m. ET/PT from the Grand Ole Opry House in Nashville.