Top-grossing films in 2023 primarily consist of action-packed movies, which leaves romantic and quirky comedies struggling to compete. Legacy brands like Barbie and Super Mario Bros. may achieve billion-dollar success, but this is mainly due to the brands they represent rather than the comedy genre itself. Despite this, Sacha Baron Cohen's comedy projects, particularly his characters Borat and Ali G, continue to attract fans. While the success of quirky comedies is not as guaranteed as it once was, Cohen's comedic talent could still draw audiences to theaters.