The article discusses the launch of voice assistant features on certain Samsung smart TVs. The integration of the voice assistant, Bixby, allows users to control their TVs using voice commands. Users can change channels, adjust the volume, and access various applications on their TVs. This feature aims to provide convenience and enhance the overall user experience. However, it is important to note that the availability of this feature might vary depending on the model of the TV and the country in which it is being used.